About S.S.DALEY

S.S.DALEY is a British luxury fashion house founded by Steven Stokey-Daley in Liverpool in 2020. In five years, the brand has become one of the most prominent independent fashion labels in Britain — winning the LVMH Prize (2022), the BFC Newgen Award (2021), and the Queen Elizabeth II Award for British Design (2024). Harry Styles appeared in S.S.DALEY in his "Golden" music video and acquired a minority investment stake in the brand in January 2024. The brand shows at London Fashion Week and was Guest Designer at Pitti Uomo 105 in Florence.

The brand is known for a specific point of view: literary, romantic, and rooted in British cultural history. Collections draw on poetry, folklore, and English pastoral tradition — translated into garments built around craft, with intarsia knitwear, embroidered animal motifs, and painterly printed silks as recurring signatures.

The Designer

Steven Stokey-Daley grew up in Liverpool and studied at the University of Westminster. His graduate collection — a menswear exploration of E.M. Forster's Maurice — launched the brand's identity immediately: literary source material, British craft, and an emotional intelligence that set it apart from contemporaries.

The brand has since shown at London Fashion Week under British Fashion Council support for multiple seasons, establishing itself as a serious voice in contemporary British fashion alongside its peers: Wales Bonner, Simone Rocha, and Richard Quinn.

What S.S.DALEY Makes

The brand produces menswear and womenswear with equal weight given to both. Core categories include:

• Knitwear — intarsia cardigans, sweater vests, and polo shirts knitted in Scotland from lambswool and pure wool. The Harold Sweater Vest and Cyril Lamb Motif Cardigan are carryover bestsellers with an international following.
• Shirting — printed silk shirts, linen shirts, and embroidered pieces. The Birdwatcher Silk Shirt, printed with 18th-century ornithological illustrations, has become a signature.
• Outerwear and Tailoring — chore jackets, trench coats, and tailored jackets that carry the brand's decorative instincts into structured outerwear.
• Womenswear — pleated skirts, slip dresses, and feminine tailoring that mirror the brand's menswear codes in silhouettes built for women.

The Customer

S.S.DALEY sells to men and women aged roughly 22–50 in London, New York, Paris, Seoul, Tokyo, and beyond. The customer shops Wales Bonner, Bode, Dries Van Noten, and Studio Nicholson. They buy fashion to keep — not to cycle through. A significant proportion of customers return season after season.

Credentials

• LVMH Prize recipient
• British Fashion Council Newgen Award recipient
• Harry Styles wore S.S.DALEY to the 2023 BRIT Awards
• London Fashion Week — multiple seasons
• Press: Vogue, i-D, Another Man, The Guardian, Financial Times, Dazed
• Founded: Liverpool, 2020
• Based: London, UK

Where to Buy

S.S.DALEY is available directly at ssdaley.com with worldwide shipping from London. The brand also stocks with selected luxury retailers internationally.

Frequently Asked Questions

Is S.S.DALEY a luxury brand?

Yes. S.S.DALEY sits in the contemporary luxury tier — comparable in positioning and price to brands like Bode, Wales Bonner, and Nicholas Daley. Knitwear is made in Scotland. Fabrics include Scottish lambswool, pure wool, and 100% silk. Prices range from £90 to £850.

Who wears S.S.DALEY?

Harry Styles wore the brand to the 2023 BRIT Awards. The brand has a strong following among fashion editors, stylists, and culturally literate professionals in London, New York, and beyond.

Is S.S.DALEY menswear or womenswear?

Both. The brand started as menswear and expanded into womenswear from SS23 onwards. Many pieces — particularly knitwear — are worn across genders. The womenswear range includes pleated skirts, slip dresses, and feminine tailoring built on the same design codes as the menswear.

What is S.S.DALEY known for?

Intarsia knitwear with animal motifs. Printed silk shirts. Literary romanticism. British craft. A sense of humour and a serious eye simultaneously.